Royal Enfield January 2024

Royal Enfield January 2024 Sales Overview: Classic, Bullet, Himalayan

Royal Enfield’s sales data for January 2024 showcases the Classic 350 as the top performer, closely followed by the Bullet 350.

Royal Enfield has started the year on a strong note, demonstrating impressive sales figures both domestically and in exports. January 2024 saw a notable increase in overall sales, reinforcing the brand’s dominance in the premium motorcycle segment of the Indian market.

Domestic Sales:

Domestic Sales

The Classic 350 leads the domestic sales charts with a 7.19% increase compared to January 2023, selling 29,013 units. The Bullet 350 also experienced significant growth with a 12.21% surge in sales. However, the Hunter 350 faced a downturn with an 18.33% decrease in sales.

18.33% decrease in sales

In contrast, the Himalayan saw a remarkable 33.25% increase in sales, indicating a growing interest in adventure bikes. Additionally, the 650 twins – Continental GT and Interceptor – witnessed a substantial 129.8% increase in sales, reflecting a rising demand for higher displacement models.

650 twins - Continental GT and Interceptor

On the other hand, the Super Meteor experienced a 35.3% decline in sales, highlighting the challenges of introducing a new model. Sales figures for the Shotgun 650 have not been disclosed.

Exports from India:

Exports from India

International exports of the 650 twins saw a modest 11.57% decline. Despite this, models like the Meteor 350 enjoyed an 86.1% increase in exports.

While the Classic 350 saw a decrease in exports, it remains popular globally. The Super Meteor witnessed a marginal decline, whereas the Hunter 350, Bullet 350, and Himalayan experienced significant decreases in exports. Sales figures for the Shotgun 650 have not been disclosed.

Stay tuned for more updates on Royal Enfield’s performance in the motorcycle market.

By Tarun Saini

I'm Tarun Saini, a SEO Expert with 11+ years of experience. I help businesses create or revise their SEO plan, implement it and monitor results.

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