kia seltos milestone 2024 revolution

80% of Kia Seltos buyers have opted for top variants (HTK+ onwards), with over 40% choosing ADAS-equipped variants.

Kia India announced today that the facelifted Seltos has reached a milestone of one lakh bookings in the domestic market. Achieving this feat within seven months of its launch in July 2023, the updated model comes with significant revisions both inside and out. Notably, the midsize SUV set a new record for the highest number of first-day bookings in its segment.

On average, the new Kia Seltos has received an estimated 13,500 reservations every month. With a competitive starting price of Rs. 10.99 lakh (ex-showroom), it reaches up to Rs. 20.30 lakh for the top-spec model (ex-showroom). The Seltos was Kia’s first model introduced in August 2019, and since then, more than six lakh units have been produced at the brand’s Anantapur plant in Andhra Pradesh.

Kia Seltos

Approximately 75% of the total volume was sold in India. In the 2023 calendar year, Kia recorded over one lakh unit sales with the Seltos, and nearly 50% of the total bookings came from new-age customers. In India, an estimated 40% of consumers opted for Level 2 ADAS-equipped variants.

Moreover, 80% of buyers have chosen sunroof-equipped trims, with around 58% preferring petrol variants while the remaining were for diesel. Additionally, 80% of total customers have purchased top-spec variants (from HTK+ onwards). Commenting on the success of the Seltos, Myung-sik Sohn, Chief Sales & Business Officer at Kia India, said,

“We are excited about the market success of the new Seltos. Undoubtedly, it stands out as one of the smartest SUV choices available, and the response from our customers resonates with this sentiment. The New Seltos is helping us consolidate our market leadership consistently in the mid-SUV segment. We are actively realigning our manufacturing processes to ensure that our customers gain access to their favorite SUVs as swiftly as possible. We are thankful to all Seltos and Kia fans in India who support and inspire us to do better with every product.”

 2024 Kia Seltos

The 2024 Kia Seltos boasts a total of 32 safety features, comprising 15 safety and 17 ADAS Level 2 autonomous features.

By Tarun Saini

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